AskDefine | Define stickiness

Dictionary Definition

stickiness n : the property of sticking to a surface

User Contributed Dictionary

English

Noun

  1. the property of sticking or adhering; adhesion
  2. warmth and humidity, as on a muggy day
  3. In the context of "economics|of prices or wages": the tendency to stay the same despite changes in the economy
  4. (marketing, interface design) stickiness is having unique attributes that make a product indisposable and valuable to its owner. The stickiness of a cellphone is its ability to tell correct time, locate its user, allow its user to remain connected to the world independent of where the user is .
  5. a research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad.
    The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.

Extensive Definition

Stickiness or the quality of being sticky can refer to several things:
stickiness in German: klebrig
Privacy Policy, About Us, Terms and Conditions, Contact Us
Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2
Material from Wikipedia, Wiktionary, Dict
Valid HTML 4.01 Strict, Valid CSS Level 2.1